As a passionate business owner, you care about your clients, service, and results. So naturally when you try marketing your vacancies, you promote your company and all the value it brings.
The only issue is, so does all your competitors in the field. Years ago, this common style of recruitment advertising used to work very well. But now your target market has seen the same job advertisements again and again for years from all your competitors… So, it doesn’t work anymore.
The industry is saturated.
…Your advertising is not competitive.
Some typical attempts to attract quality candidates are as follows:
- Place Advertisements on SEEK
- Place Advertisements on LinkedIn
- Place Advertisements on Indeed
- Ask staff to recommend potential candidates
- Ask Business Associates to recommend potential candidates
- Attend Networking events in the hope of meeting potential candidates
Do any of these actions sound familiar? That’s the problem. The same things have been run for years, so now your ideal candidate has gone completely blind to it.
Ok, so how DO we do it?
Simple. After researching what candidates in your industry are looking for, we unpack what your competitors will not unpack, and we make transparent what your competitors will not make transparent. We create an offer that stand outs to your preferred applicant.
We then put the offer directly in front of them and ensure they have taken noticed of it.
It all comes down to the fundamentals of human psychology. People are selfish, we want everything to be tailored to us. SO, we choose communication that is tailored to the candidate, and ensure ALL advertising (at least the advertising they see) speaks directly to THEM. This means no more focusing purely on what YOU ARE looking for. It just doesn’t work.
Imagine a Great Employee, a role is sent to them, that speaks to them about their aspirations, their desires and makes them UNDERSTAND that this is exactly what they are looking for. A lot different to crafting advertisements and driving whoever you can to advertisement, hoping someone good takes the bait.
With the right Profiling, Video Creation, Advertising, and Targeted communications, we can attract more qualified candidates to your vacant role and provide you quality insights on each candidate based on our 15 years of research and tailored assessments.
If you’d like to discover how this solution can be tailored to you, schedule a strategy session below.