Often values are statements appear on websites and in documents as a branding statement.
However, values are how the business and its team make their decisions on a minute-to-minute basis.
If Integrity (Trust) was a business value, then anyone not acting with integrity is potentially acting in a way that is not only breaching a company value it will have an impact on:
1. The Customer
2. The Team
2. The Business Owner
• If the breach of a value impacts a customer, research suggests the upset customer will tell up to 3000 other people. (1)
• If the breach of a value impacts a team, the research it may reduce productivity by up to 40% because others will adopt the behaviour (2)
• If the breach of a value impacts a business owner, the research suggest it may cause anxiety and stress resulting in impaired decision making. This in turn is Linked to the six leading causes of death: heart disease, cancer, lung ailments accidents. Cirrhosis of the liver and suicide. (3)
The result of Values Management is employee behaviour being aligned to the company values, less dissatisfied customers, increased productivity, and a dramatic reduction in stress.
(1). Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World MP3 CD – Audiobook, MP3 Audio, Unabridged by Pete Blackshaw (Author), Lloyd James (Narrator)
(2). Felps, W., Mitchell, T. R., & Byington, E. (2006). How, when, and why bad apples spoil the barrel: Negative group members and dysfunctional groups. Research in Organizational Behaviour, Volume 27, 181–230.
(3). Thompson (2000) The STRESS EFFECT why smart leaders, ake dumb decisions – and what to do about it, HB printing 1st edition p 136.
(3). Thompson (2000) The STRESS EFFECT why smart leaders, ake dumb decisions – and what to do about it, HB printing 1st edition p 112.